Why It Pays to Be Likeable in MN

Why It Pays to Be Likeable in MN

APPRO and CERRON share Why it Pays to Be LikeableAfter having adopted more social media into the marketing of our South Metro, MN, design build and commercial real estate businesses at both APPRO and CERRON, we understand more, the importance of “Why it Pays to be Likeable.” So, when we came across this article written by Dave Kerpen on the NFIB website, we knew we needed to share it with our blog readers. “In a world of ‘Likes,’ it pays for a business to be likeable – friendly, approachable, understood – not just in the traditional sense but also in social media.”

Dave Kerpen, the CEO of Likeable Local, a social media software startup for small businesses, conducted a recent webinar for the NFIB in which he “showed how businesses are achieving amazing results with creative social business strategies, exploring what today’s consumers expect from organizations and ways you can exceed customer expectations.”

Dave explains the 7 key ways to be more likeable, which include:

1. Listen.

2. Respond.

3. Tell, don’t sell.

4. Be authentic.

5. Advertise – better.

6. Provide value.

7. Be grateful.

You may read the full article and more details on each of these 7 ways for you and your company to learn Kerpen’s philosophy on why it pays to be likeable by following this LINK.

APPRO and CERRON have been working for more than 25 years to be not just “likeable,” but truly authentic in our approach to create unique property solutions for each of clients to whom we are sincerely grateful for the opportunity to serve. Learn what makes us unique and the services we offer, by visiting our Services page. Please feel free to contact us any time – until then, we will be busy Creating Property Solutions For You…With You!



Social Media – Tips, Tricks, and Shortcuts


Social media – tips, tricks, and shortcuts are on the brain this week at APPRO and CERRON. Why? Well, we made the commitment this past year to dig in more deeply to the utilization of social media to begin or continue discussions with our friends and clients, in addition to finding out what is important to each of their businesses. And, why not? It is growing in use due to an increase in mobile device usage and an adoption of use by the older segment of our population, according to a recent article by Jeff Bullas for Small Business on Yahoo!, titled, “21 Awesome Social Media Facts, Figures and Statistics for 2013.”

According to Bullas, here are some very interesting facts about the adoption and growth of social media:

  • Mobile – with the number of people accessing the Internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
  • Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic at 79% since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.

In addition, we wanted to share some basic stats for each of the social media outlets we found fascinating (again thanks to Jeff Bullas (who can be followed on @jeffbullas on Twitter) for sharing these stats):

  • Facebook: Monthly active users have passed 1.1 billion for the first time
  • Twitter: 288 million monthly active users
  • YouTube: 1 billion unique monthly visitors
  • Google+: 359 million monthly active users according to a Global Web Index study
  • LinkedIn: Over 200 million users

We were fascinated by these stats and consider ourselves relative novices in the use social media. So, maybe like you, if you have jumped on and are in the midst of “liking”, “tweeting”, and “sharing” but, find it all takes a whole lot of time in your day (you didn’t really have to spare), we would like to share some time saving shortcuts with you. We came across this great social media shortcut infographic article on Quintly, by Aljoscha Fermor we wanted to share with our readers.

If you have not already connected with us on our social media sites – go ahead and click on the links at the top of our web page, or right here: We look forward to connecting with you to bring you property solutions as we continue to work for you…with you!

quintly Infographic: Social Media Shortcuts - How To Save Your Time On Social Media Platforms